Product Lead for GSave
Choosing in accordance with the other departments which Metrics/KPIs (Key Performance Indicators) to focus on.
Bringing traditional and creative ideas on how to grow those KPIs.
A/B testing those ideas.
Analyzing the data and users’ feedback.
Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
Driving traffic to your website, landing pages, social media, apps…
Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
Working on a lean startup process.
Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
Prioritizing growth channels.
Optimizing channels in order to always improve the performance of one's business.
Scaling and Automating the growth processes.
Knowledgeable about referral marketing and being able to create viral growth